Description

Market Research Online Course for use with Malhotra, Marketing Research, 2nd Edition.

Offers educationally rich content to enhance the learning experience of students of Internet Marketing or E Marketing. It is written by Nigel Bradley, University of Westminster Business School.

Contents
1. Research definition
2. Research steps
3. Secondary data
4. Qualtitative
5. Quantitative
6. Questionnaires
7. Sampling
8. Observation
9. Experimentation
10. Focus Groups
11. Interviewing
12. Data processing
13. Analysis
14. Reporting
15. Presentations