Description

This introductory course on Business Economics explores a wide number of topics ranging from Markets and Price, to the Structure of the Economy and Government and Business. As the course develops, students deal in depth with, among others, macroeconomic environments and the advantages and disadvantages of the various forms of business. They are provided with an array of case study examples (many taken from the Financial Times), enabling the student to apply the concepts to real situations.

It offers 40-50 hours of student learning time that is:

Interactive for Active Learning - Innovative online exercises encourage students to assess their understanding and apply their knowledge in a dynamic environment.

Collaborative for shared learning - Using interactive chat rooms, students can discuss topics and start learning from one another.

Outcome based - All activities are geared to meet clearly established goals

Performance Assessed - Lecturers select and customise quizzes and tests that can be administered online. Students can self-assess their knowledge before completing tests

Customisable and easy to use - The module offers a wealth of pre-loaded content and interactive activities, but can also be tailored and integrated with other materials.

Designed to make managing content as simple as possible - Each unit contains a consistent pattern of features, including Learning Objectives; Topic Theory; Interactivities; Interactive Diagrams; Self-Assessment Questions; Graded Assessment Questions; Assignments; Case Studies; Summary Material; Weblinks and Further Resources.

The author of this course is Stuart Wall, Anglia Polytechnic University. He was specially commissioned because of his authoring and teaching experience (Stuart is editor of the Longman Modular Texts in Business and Economics and is a member of economic degree awarding bodies in the UK) and real world economics experience (Stuart has been a consultant to the OECD Directorate for Science, Technology and Industry.