THE BUSINESS OF SPORT MANAGEMENT
Chapter 6
 

SPORT MARKETING

Malcolm Sullivan

 

MORE FROM THE AUTHOR:

No further supporting materials have been recommended by the chapter author.

WEBSITES RECOMMENDED BY THE AUTHOR:

The Olympic Marketing Structure
The Sports Journal (published by the United States Sports Acdemy
The Australian Sports Commission's website on Sports Administration, Marketing and Sponsorship

FROM THE EDITORS:

See the Nottingham Race Course website.

The Sir Norman Chester Centre for Football Research publishes detailed fan surveys.