|
|
||
MORE FROM THE AUTHORS:
Readers may find the following websites to be good sources of information regarding some of the issues associated with managing sponsorships and endorsements
For those interested in how much it costs to sponsor a Formula One car, this BBC site offers good guide.
See Philip Rosson's article for an interesting case study of sports sponsorship.
WEBSITE RECOMMENDED BY THE AUTHORS:
FROM THE EDITORS:
The Institute of Sport Sponsorship has a useful links page, but is now part of the European Sponsorship Association.
|
|
