MORE FROM THE AUTHOR:

No further supporting materials have been recommended by the chapter author.

WEBSITES RECOMMENDED BY THE AUTHOR:

I would recommend English Premier League sites as providing well thought through entertainment / sales sites. The key to a good site is its ability to attract traffic in the first instance, and then to facilitate commercial sales once the supporter is interested. Of course, the best club sites worldwide probably reside in the US - check out Dallas Cowboys, Boston Red Sox, New York Yankees, Manchester United and so on.

FROM THE EDITORS:

Here is a list of journal articles by the author and the editors on this subject

Beech, J.G., Chadwick, S. and Tapp, A. (2000) Emerging trends in the use of the internet - Lessons from the football sector, Qualitative Market Research: An International Journal 3 (1) February pp. 38-46 ISSN: 1352-2752.
Beech, J.G., Chadwick, S. and Tapp, A. (2000) Scoring with the net: The cybermarketing of English football clubs, Electronic Markets: Journal of Electronic Commerce and Business Media 10 3 pp. 176-184 ISSN: 1019-6781.
Beech, J.G., Chadwick, S. and Tapp, A. (2000) Surfing in the premier league: Key issues for football club marketers using the Internet, Managing Leisure 5 (2) ISSN: 1360-6719.
Beech, J.G., Chadwick, S. and Tapp, A. (2000) Towards a schema for football clubs: Seeking an effective presence on the Internet, European Journal for Sport Management (Special Issue) pp. 30-50 ISSN: 1029-712X.
Tapp, A., Beech, J.G. and Chadwick, S. (1999) The culture of collecting: An opportunity for database marketers in the sport sector, The Journal of Database Marketing 6 (3) October ISSN: 1350-2328.