MORE FROM THE AUTHOR:

Writing a chapter about the future of sport was difficult for a number of reasons. It is hard to know what might happen in the future in any industry, let alone one where things are changing so rapidly. What might seem to be important now may be viewed in three years' time as having been nothing more than a fad…… Just look at the dot.com boom or the interest in the football stock market flotation of the 1990s. Yet we can never know how significant the threat of terrorism, the problems of drug-taking or innovations in telecommunications might become.

The only way to assess what might happen in the future is constantly to monitor the sport industry and use some of the techniques outlined in the chapter to gather and analyse information. Using the websites listed in the chapter (and linked below) is a good way of keeping in touch with the sport industry, and you might also find the following useful:

Australian Sports Web

B2B Sports Net

Global Sport Management News

International Marketing Reports

WEBSITES RECOMMENDED BY THE AUTHOR:

ESPN Sports Business
European Association for Sport Management
European Sport Management Quarterly
Institute of Business Forecasting
John Beech's Sport Management Information Gateway
Journal of Sport Management
Long Range Planning
North American Association of Sport Management
Sport Business International
Sport Management Association of Australia and New Zealand
SportQuest
Sports Business and Industry Online
Sports Business Daily
Sports Business Journal
Sports Business News
The Sport Journal