List of all Internet marketing references

Strategy development

Developing a strategy

3	The McKinsey Quarterly	www.mckinseyquarterly.com
Management consultants online journal. Excellent e-commerce articles
4	Customers.com	www.customers.com
Supports Patricia Seybolds customers.com book, but contains many excerpts of practical strategies.
5	Business2.0	www.business2.com
Online and real-world e-Business strategy magazine.
6	Vanderbilt eLab	ecommerce.vanderbilt.edu
Founded in '94 by Tom Novak and Donna Hoffman at School of Management, Vanderbilt University, to study marketing implications of Internet. Useful links/papers.
7	Mercer	www.mercermc.com
Articles on CRM and e-business strategy from Management Consultants
8	KPMG Consultants	www.kpmg.co.uk
Management consultants - UK site - Yearly reports on Electronic commerce in Europe and intranet strategies
9	Marketing Insights	www.marketing-insights.co.uk
Useful articles on e-strategy
10	Connected in Marketing	www.connectedinmarketing.com	-
CIM site focusing on improving e-marketing - articles
11	Home page of Jim Sterne	www.targeting.com/articles.html	-
Author of World Wide Web Marketing, Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, What Makes People Click: Advertising on the Web and CEO of Target Marketing company contains useful articles on strategy.
12	Mohanbir Sahwney	www.mohansawhney.com	-
Case studies and whitepapers from one of the leading US authorities on e-commerce.
13	Home page of Tom Vassos	www.tomvassos.com	-
Author of Strategic Internet Marketing. Summarises 30 strategies and describes "Web diamonds" or examples of good practice
14	Marketing On The Internet (MOTI)	iws.ohiolink.edu/moti/	-
By Greg Rich and colleagues from OhioLink educational establishments. This site provides a succinct summary, with examples, of how each of the 4Ps of the Internet can be applied online.
15	A Business Researcher's Interests @BRINT	www.brint.com	-
Covers Internet strategy and many other areas such as business process redesign and organisational learning
16	Financial Times IT surveys	www.ft.com/ftit
Excellent once monthly articles based on case studies. Also see Connectis for more European examples often strategy-related
17	Global Best Practices	www.globalbestpractices.com	-
Arthur Andersen best practices on e-commerce strategy including useful framework of processes for re-engineering
18	StrikingItRich	www.strikingitrich.com	-
Site supporting book of 23 case studies (not the usual ones - small companies) of a range of successful e-commerce strategies.
19	Zwass - Electronic commerce strategy	www.mhhe.com/business/mis/zwass/ecpaper.html	-
A strategic overview of electronic commerce from a technical perspective.

CRM

20	European Centre for Customer Strategies	www.eccs.uk.com
Contains case studies and best practice for CRM strategy and implementation including a more detailed list of CRM links under Resources
21	CRM Project	www.crmproject.com
Produced by Accenture and Montgomery Research - excellent collection of articles and case studies
22	CRM Research forum	www.crmresearchforum.org	-
CRM research forum from Cranfield
23	CRM 2002 Online	www.crm2002online.com	-
Virtual CRM conference
24	CRM Forum	www.crm-forum.com	-
Useful for eCRM sources
25	Mainspring	www.mainspring.com	-
Useful for collection of articles on importance of retention online
26	Appoaches to personalisation	www.personalization.com	-
Domain now bought by Netperceptions, one of the providers of personalisation technology
27	Permission marketing	www.permission.com	-
Site supporting book by Seth Godin of Yahoo on permission marketing. No content, but 4 sample chapters.

Books

Where to find books

28	The Amazon bookshop (UK)	www.amazon.co.uk
May not include all books held by the US version
29	The Amazon bookshop (US)	www.amazon.co.uk	-
The largest online bookshop. Gives good examples of best practice in how to search a site; take orders online and build community.
30	The Internet Bookshop	www.bookshop.co.uk
One of the original online UK booksellers, bought by WH Smith for £8m in 1998.
31	Blackwells	www.blackwell.co.uk
Traditional UK bookseller online

Strategy development

Books

Recommended books

33	Turban, E., Lee, J., King, D. and Chung, H. (2000) Electronic Commerce: a managerial perspective. Prentice Hall, Upper Saddle River, NJ.	www.prenhall.com
A comprehensive text on the infrastructure of the Internet and its use for electronic commerce transactions.
34	Chaffey, D., Mayer, R., Johnston, K. and Ellis-Chadwick, F. (2000) Internet Marketing: Strategy, Implementation and Practice. Prentice-Hall-FT Management. Pearson Education. Harlow, UK.	www.booksites.net
A text covering both strategic and practical issues of Internet Marketing.
35	Berners, Lee, T. (1999) Weaving the Web. The past, present and future of the World Wide Web by its inventor. Orion Publishing, London, UK.	www.w3.org
A fascinating, readable description of how the concept of the web was developed by the author with his thoughts on its future development.
36	Hanson, W. (2000) Principles of Internet marketing. South Western College Publishing. Cincinnati. OH	www.southwest.com
Ward Hanson is a lecturer at Stanford Graduate School of Business and a Director of the Stanford Internet marketing project. This book covers a range of strategic and practical aspects of Internet marketing and is supported by extensive references.
37	McDonald, M. and Wilson, H.(1999) e-Marketing: Improving Marketing Effectiveness in a Digital World. Financial Times Management, Pearson Education, Harlow, UK.	www.pearsoned.co.uk/Academics/	-
This book summarises research and case studies conducted by Cranfield School of Management into how technology can be applied in marketing. Of particular relevance is Chapter 3 on the 'e-marketing mix'.
38	Stroud, D. (1998) Internet Strategies, A corporate guide to exploiting the Internet. Macmillan Business. Basingstoke, UK.	www.macmillan.com	-
Dick Stroud is a business strategy consultant who directs courses in Internet marketing for the Chartered Institute of Marketing. The book gives a personal view of how companies should define strategies, adapt and manage change.

Links

39	Project 2000	www.ecommerce.vanderbilt.edu	-
Project 2000 links resources - Good papers on e-marketing
40	Marketing Fix	www.marketingfix.com	-
E-marketing news web log or blog
41	Marketing Terms	www.marketingterms.com	-
E-marketing term glossary
42	E-consultancy	www.e-consultancy.co.uk
Good collection of links to whitepapers on Internet marketing and statistics
43	Web Marketing Info Center(TM)	www.wilsonweb.com/webmarket/	-
-
44	eMarketer	www.emarketer.com	-
Extensive web marketing resources including Includes: eDirections, Questions, eRules, Setting up, Marketing, Advertising, PR/Promotion, Design, Interactivity, Intranets, eMail / Spam, Search, Glossary, eHistory

Specialist areas

One-to-one-marketing

Specialist areas

Intranets

47	CIO magazine	www.cio.com
Has special detailed content on intranets and extranets with case studies (recommended)
48	Complete Intranet Resource	www.intrack.com/intranet/	-
An intranet reference site
49	Intranet design magazine	www.innergy.com	-
Technical online magazine
50	The intranet journal	www.intranetjournal.com	-
Covers technical and corporate angles
51	LiveText product from Open Text Corporation	www.opentext.com	-
-

Specialist areas

Free software download sites

52	Cnet	shareware.cnet.com/
Shareware download
53	Download.com	www.download.com
Shareware download
54	ZdNet	www.zdnet.com/downloads
Shareware download
55	pDF Factory	www.pdf995.com	-
The best, free PDF generator
56	Tucows	www.tucows.com	-
Shareware download
57	Microsoft	www.microsoft.com/downloads	-
Shareware download
58	Pointcast product	www.pointcast.com	-
Now integrated into Explorer 4

Training

E-marketing newsletters

60	Nua	www.nua.ie/surveys
The best for weekly reports from industry analysts
61	E-mail Sherpa	www.emailsherpa.com
Great advice on e-mail marketing. Definitely worth subscribing to newsletter.
62	Whats New in Marketing	www.wnim.com
CIM Newsletter with section on e-marketing by Dave Chaffey
63	UK Netmarketing Discussion Group	www.chinwag.com
Well established UK industry insiders group, with input from across the pond also.
64	Marketing Profs	www.marketingprofs.com	-
Excellent resources especially for e-marketers, e.g. e-mail marketing
65	DM News	www.dmnews.com	-
Good newsletters on CRM and E-mail Marketing
66	Iconocast	www.iconocast.com	-
US source. Weekly, good summary of topical issues with cases.
67	What's Next Online	www.whatsnextonline.com	-
Newsletter mainly focusing on PR and online PR, but also e-mail marketing and webinars. I subscribe to this one.
68	BMRB Bytesize	www.bmrb-interactive.co.uk/bytesize
Useful monthly factoids by e-mail
69	E-consultancy	www.e-consultancy.co.uk
Updates on new white papers and articles on site
70	Bivings Report	www.thebivingsreport.com	-
E-marketing news and commentary - daily
71	MediaPost	www.mediapost.com	-
Online discussion forum for e-marketers
72	Avantmarketer	www.avantmarketer.com	-
Specialises in online ad industry developments
73	Marketing Sherpa	www.marketingsherpa.com	-
Online magazine with specialist e-mail newsletters
74	Whats Next Online	www.whatsnextonline.com	-
Specialises in PR related issues

Internet strategy implementation

1. Register

75	Nominet	www.nominet.org.uk
Responsible for .co.uk domains
76	Internic	www.internic.net	-
Responsible for .com .org and.net domains
77	CentralNic (formerly Nomination)	www.centralnic.com
Responsible for .uk.com and other pseudo-domains

2. Design

78	Web Style Guide	info.med.yale.edu/caim/manual/contents.html
Supporting site for the style guide book of Lynch and Horton of Yale Medical School. Complete text online. Examples biased towards academic sites, but still excellent practical advice.
79	Sun Microsystems Guide to Web style	www.sun.com/access/developers
A variety of accessibility and usability white papers
80	Jakob Nielsen's Usability for Information Technology site	www.useit.com
Jakob Nielsen, a former Sun Microsystems employee has been described by The New York Times as 'the webs usability guru'. Regularly updated with articles.
81	Marketing Insights	www.marketing-insights.co.uk
Articles on evaluation of site design to achieve audience conversion to marketing objectives
82	Serco usability	www.usability.serco.com	-
Articles on design for usability
83	Write the Web	www.writetheweb.com	-
Web log on all aspects of content management
84	Website Tips	www.websitetips.com	-
Educational resource for designing sites
85	David Siegel's Killersites	www.killersites.com	-
Site to support David Siegel's book, Killer Web Sites. Useful tips on site.
86	Internet Works	www.iwks.com
UK based magazine including practical design tips
87	Internet.com marketing section	www.internet.com/sections/marketing.html	-
Sub-sites have good insight on design
88	Internet magazine	www.internet-magazine.com
UK based magazine with best practice articles on design
89	ZD Net design best practice	www.zdnet.com/enterprise/e-business/bphome	-
Summaries of best practice in page design.
90	Web Pages That Suck	www.webpagesthatsuck.com	-
Gives a lighthearted review of design best practice by ‘learning good web site design through viewing bad web site design’

3. Build

91	Site viewer	www.anybrowser.com	-
Resources to assist in achieving cross-browser compatibility
92	Web Reference.com	www.webreference.com	-
Mainly developer news but some good guidelines on E-commerce Part of Internet news reference area
93	Writing and copywriting resources	www.thewriter.co.uk
-
94	Netmechanic	www.netmechanic.com	-
Resources for developers
95	WebMonkey	www.webmonkey.com	-
Resources for web developers
96	Netskills - Comprehensive HTML and CGI training guide	www.netskills.ac.uk
-
97	CSE HTML validator	www.htmlvalidator.com	-
Check for errors in HTML code - offline
98	Elsop sitemapping tools	www.elsop.com	-
SiteMap and Linkscan tools for checking site links and mapping
99	Electrum Powermapper	www.electrum.co.uk
An offline tool for mapping your website
100	Cold Fusion	www.allaire.com	-
A widely used enterprise version
101	Progress WebSpeed	www.progress.com	-
Product for Internet commerce and interactive applications
102	Microsoft Frontpage	www.microsoft.com	-
-
103	rtftohtml A Filter to Translate RTF to HTML	www.sunpack.com/RTF/rtftohtml_overview.html	-
-

4. Host

a. Hosting services

104	List of UK ISPs	www.internet-magazine.co.uk/isp/
From Internet magazine
105	ISP web performance rating	webperf.zeus.co.uk	-
A comparison of ISPs web hosting servers
106	BT WebWorld hosting service	www.bt.co.uk/internet/index.htm
Null

4. Host

b. Security

4. Host

Strategy development

111	Direct Marketing Information Service	www.dmis.co.uk
Direct Marketing Statistics and reports. Include impact of e-commerce

5.Promote

112	Search Engine Report	www.searchengine-report.co.uk
Some detailed reports from specialist Mike Grehan

5.Promote

a.Advertising

113	Atlas DMT	www.atlasdmt.com
Leading research on online ad effectiveness
114	Internet Advertising Bureau	www.iab.net
One of the widest range of studies about Internet advertising effectiveness
115	Online Media Guide	www.onlinemediaguide.co.uk
Listings of UK online ad agencies
116	Doubleclick research	www.doubleclick.com	-
Articles on online advertising in resource centre
117	Internet Advertising Bureau UK	www.iabuk.net	-
One of the widest range of studies about Internet advertising effectiveness UK Specific.
118	Lemonad	www.lemonad.com
Compilation of online advertising usage in Europe
119	Microsoft Advantage	advantage.msn.com/services/crossmedia.asp	-
Good case studies of online advertising
120	Adcritic	www.adcritic.com	-
Review of advertising - mainly offline
121	MB Interactive	www.mbinteractive.com	-
Useful collection of articles on differences in approaches to communications with interactive media
122	Doubleclick advertising servers	www.doubleclick.net
US company with UK VAR for DART
123	Brandchannel	www.brandchannel.com	-
Useful resources on branding

5.Promote

b.PR and offline methods

124	PR Newswire	www.prnewswire.com	-
Source of news releases
125	Cybersavvy	www.webpr.co.uk
Cybersavvy has online PR resources
126	Netpost	www.netpost.com	-
A service from Eric Ward which offers selective PR for major newsworthy site launches, relaunches and promotions and events. Send to magazines etc.

5.Promote

c.Direct marketing online

127	Database marketing institute	www.dbmarketing.com
Useful collection of articles by Arthur Hughes on using database marekting for direct marketing including web applications
128	One-to-one marketing marketplace	www.1to1.com	-
From Peppers and Rogers Group who defined this area
129	The IDM	www.theidm.com
Courses on online marketing. Limited resources on site.
130	Netperceptions GroupLens	www.netperceptions.com	-
Used by Barnes and Noble

5.Promote

d. Search engine optimisation

131	Greenlight	www.greenlight.co.uk
UK specialist with detailed description of search engine marketing
132	WSPS	www.wsps.co.uk
UK specialist on Pay Per Performance search engine marketing and SEO
133	SiteLynx UK promotion	www.sitelynx.co.uk/
Specialises in what they refer to as UnderNet or promotion by unpaid means such as seach engines, directories and newsgroups.
134	Self Promotion	www.selfpromotion.com	-
'SelfPromotion.com is the net's leading resource for do-it-yourself Web Promotion'
135	WebOptimiser	www.weboptimiser.com
Free guides on Internet Marketing
136	Link Popularity	www.linkpopularity.com	-
Shows number of links to site from Google, Altavista and Hotbot. Use link:www.site.com on Google for similar results
137	Overture	www.overture.com	-
One of main Pay Per Click search engine advertising companies
138	Advance Positions	www.advancepositions.com
European specialist with detailed description of search engine marketing
139	Senior Internet	www.senior.co.uk
Outlines approaches to search engine optimisation and other aspects of Internet marketing
140	Senior Internet	www.senior.co.uk
UK specialist with detailed description of search engine marketing
141	eSpotting	www.espotting.com
One of main Pay Per Click search engine advertising companies

5.Promote

e. E-mail and viral marketing

142	ClickZ Network	www.clickz.com	-
Has great columns on e-mail marketing, e-mail marketing optimization and e-mail marketing case studies.
143	DoubleClick agency	www.doubleclick.net
Good cases and articles on e-mail marketing, particularly on UK site
144	Frontwire	www.frontwire.com
Wired UP Newsletter has good summaries on e-mail marketing and list rental and list building
145	Marketing Law	www.marketinglaw.co.uk
Contains updates and guidance to law relating to marketing, e.g. updates on law on e-mail according to European Union directives.
146	Olswang	www.olswang.com
UK law firm with useful updates on e-Law
147	Email Doctor	www.emaildoctor.info
Compilation of e-mail marketing news and some guidance
148	Viral Bank	www.viralbank.com
Collection of a range of viral campaigns
149	Idea Virus	www.ideavirus.com
Seth Godin guidance on viral marketing
150	Marketscan	www.marketscan.co.uk
Traditional B2B list provider
151	EMMA - E-Mail Marketing Association	www.emmacharter.org	-
Formed in UK July 2001 to support best practice amongst agencies and clients – charter gives best practice guidelines on e-mail marketing
152	Sprecher Grier Halberstam	www.weblaw.co.uk
A firm specialising in Internet and IT Law in London. Contains some informative articles on Net related law.
153	Opt-in News	www.optinnews.com	-
US-based - useful on approaches to rented lists
154	Lists	www.list-universe.com	-
A US compilation of rented list sources
155	Direct Marketing Association	www.dma.org.uk
Some guidance on e-mail approaches
156	Data Protection Guidance and principles	www.dataprotection.gov.uk/dpr/dpdoc.nsf	-
Guidelines and cases on collection of customer information and employee concerns, e.g. law on interception of employee e-mail.

5.Promote

f. Affiliate marketing

157	Affiliate Marketing.co.uk	www.affiliatemarketing.co.uk
Leading UK portal for information on affiliate marketing (by Neil Durrant)
158	UK Affiliates	www.ukaffiliates.com
UK's leading affiliate marketing company
159	Commission Junction	www.cj.com
Leading international affiliate network

6. Monitor/Evaluate/Measure

a.Auditing

160	ABC Home Page	www.abce.org.uk
Audited Bureau of Circulation is standard for magazines in the UK. This is the electronic auditing part.
161	Online observer	www.netratings.com	-
Online Observer products ties results to focus group panel to estimate characteristics of site visitors. US based.
162	Welcome to BPA International	www.bpai.com/	-
International auditing body

6. Monitor/Evaluate/Measure

b.Web site analysis software

163	net.Genesis Enterprise Reporter offering similar features to Accrue	www.netgen.com
High-end Enterprise Reporter offering similar features to Accrue
164	Accrue software	www.accrue.com
Accrue Insight has campaign, content, commerce and affiliate modules Integration with traditional systems for RoI analysis
165	WebTrends Web analysis	www.webtrends.com
Log file analyser now also includes hits from search variables of Popular Search Engines
166	Marketing Insights	www.marketing-insights.co.uk
Articles about choosing the best web analysis tools and measurement approach.
167	Hitwise	www.hitwise.co.uk
Novel method of monitoring site visitor volume compared to competitors using ISP data
168	WebManage Technologies	www.webmanage.com	-
Enterprise Reporter for Multiple servers
169	Wusage from Boutell	www.boutell.com/wusage	-
A relatively sophisticated log file analyser calculating visits etc
170	Hitbox	www.hitbox.com	-
Log file analyser
171	Microsoft Site Analyst Web analysis	www.microsoft.com	-
Log file analyser - NT only
172	Analog	www.analog.cx
Basic, but popular Freeware, formerly from Cambridge Uni
173	Superstats (basic web site analyst)	www.superstats.com	-
-
174	ActiveConcepts	www.activeconcepts.com	-
FunnelWeb
175	IPRO	www.ipro.com	-
US company with examples of web site audits. Sponsor of CyberAtlas.
176	Clickstream from Green Cathedral	www.greencathedral.com
This uses Java to monitor how long a user is on each page and maps navigation and behaviour across their site. Try the live demonstration.
177	NetOutcome from Redeye	www.redeye.com	-
This product is targeted at ad tracking following clickthrough but can be used for more general monitoring
178	NetIntellect Web analysis	www.farmboywebtools.com	-
Log file analyser - NT only

6. Monitor/Evaluate/Measure

c."Search engine" positions

179	Searchengine watch reference site	www.searchenginewatch.com
Excellent for webmasters wanting to know the difference between the different search engines and how to promote your web pages
180	Marketleap	www.marketleap.com	-
Keyword monitoring tools (mainly for US)
181	PositionAgent	www.positionagent.com	-
Gives a summary of position in search-engines - free trial available which is worth trying - type your URL and keyword (Part of link-exchange)
182	Keywordcount	www.keywordcount.com	-
Tool giving frequency of site words against competitors
183	Webposition	www.webposition.com	-
Software for monitoring position in search engines
184	WebSearch About.com	websearch.about.com	-
Similar to search engine guide!
185	Wordtracker	www.wordtracker.com	-
Keyword tracking service
186	SearchengineGuide	www.searchengineguide.com	-
Similar to search engine watch

6. Monitor/Evaluate/Measure

Web metrics guidance

187	Jim Novo 'Drilling Down'	www.jimnovo.com
Articles and spreadsheets about customer acquisition and retention (mainly online). Resources focus on WebTrends.
188	Jim Sterne	www.targeting.com	-
Specialist on e-marketing metrics - good selection of articles
189	Hurol Inan site	www.hurolinan.com	-
Aus consultant with good index of web monitoring tools plus articles and newsletter
190	Marketing Experiments	www.marketingexperiments.com	-
Tests on efficacy of e-marketing
191	Marketing Insights	www.marketing-insights.co.uk	-
Articles on using web site statistics to improve e-marketing performance

7. Maintenance

E-commerce and e-business

General sources on e-commerce

195	The Register	www.theregister.co.uk
E-business and IT News. Includes Internet-related section.
196	E-business resource centre	www.ebusinessresourcecenter.com	-
Hurol Inan site with useful links
197	Kalakota, R. and Whinston, A.	www.wiley.com	-
Electronic commerce - a managers guide - recommended
198	CIO magazine	www.cio.com/forums/ec	-
Forum and articles on e-commerce
199	E-commerce Times	www.ecommercetimes.com	-
An online newspaper specific to e-commerce developments.
200	US Centre for e-business	ebusiness.mit.edu	-
Useful collection of articles and insights
201	E-commerce innovation centre	www.ecommerce.ac.uk	-
Cardiff University. Interesting case studies for SMEs and basic explanations of concepts and terms
202	Zwass paper on e-commerce	www.mhhe.com/business/mis/zwass/ecpaper.html	-
A strategic overview of ecommerce
203	Conspectus	www.conspectus.com
Industry studies on range of e-commerce topics
204	The Purchasing web guide on About.com	purchasing.about.com	-
Useful source on e-procurement
205	E-commerce about.com	ecommerce.about.com	-
Portal about many aspects of e-commerce.

Electronic payment methods

Tools

209	Link checker	validator.w3.org/checklink	-
From World Wide Web consortium
210	Data Harvesting	www.dataharvesting.co.uk
Tool for outsourcing data capture
211	QAS	www.qas.co.uk
Validating postal addresses online
212	Capscan	www.capscan.co.uk
Validating postal addresses online
213	Archive.org wayback machine	www.archive.org	-
Find previous versions of web site for analysis
214	Netbanx	www.netbanx.com
Catalogue and integrated means of paying online
215	Progress WebSpeed	www.progress.com	-
Product for Internet commerce and interactive applications
216	Virtual Internet	www.vi.net	-
-
217	Lotus Domino Merchant and IBM Net.commerce	www.lotus.com	-
-
218	iCat	www.icat.com	-
Electronic Commerce Suite
219	Microsoft Commerce server	www.microsoft.com	-
Used on Tesco trial in the UK

Tools

Strategy development

Applications

222	Mobile Commerce World	www.mobilecommerceworld.com
Source on usage of m-commerce
223	The Amazon bookshop	www.amazon.com	-
The best known example
224	Shopguide	www.shopguide.co.uk	-
UK shopping guide with two hundred shops offering secure transactions.
225	Planet retail	www.planetretail.com	-
Online price comparison of retail products
226	Innovations catalogue	www.innovations.co.uk
A UK Based catalogue
227	The Internet bookshop	www.bookshop.co.uk
A UK based bookshop

Associations

228	UK Peb UK Partners for Electronic business	www.ukpeb.org
Articles and news on e-business
229	Electronic Commerce Organisation	www.eca.org.uk
UK e-commerce organisation
230	Interactive Media in Retail Group	www.imrg.org
Good press releases on adoption of B2C e-commerce
231	CommerceNet	www.commerce.net	-
Main electronic commerce organisation in US
232	UK Council for Electronic Business	www.ukceb.org	-
Some useful articles
233	Open Buying Organisation (OBI)	www.openbuy.org	-
The Open Buying on the Internet (OBI) Consortium is a non-profit organization dedicated to developing open standards for business-to-business Internet commerce. The OBI Consortium is an independent collaborative managed by CommerceNet.
234	CommerceNet UK	www.commercenet.org.uk
CommerceNet is an international non-profit organisation set up to promote the growth of business on the Internet by creating and managing tangible opportunities for its consortium members
235	Association for Interactive Marketing (US)	www.interactivemarketing.org	-
Good guidance on e-marketing techniques

Market research

Published statistics-demo-socio-economic trends

236	UK Office of National Statistics	www.statistics.gov.uk
Office of National Statistics
237	European government	www.europa.eu.int/comm/eurostat
European government demographics
238	NOP Research Group	www.nopres.co.uk
Main body conducting UK based research on consumer behaviour and characteristics
239	OECD	www.oecd.org	-
E-commerce reports and statistics
240	CyberAtlas	www.cyberatlas.com	-
Internet statistics including demographics; updated monthly - excellent
241	E-consultancy	www.e-consultancy.co.uk/knowledge/statistics/
Compilation of UK related statistics
242	Statmarket	www.statmarket.com	-
Statistics on browsers, plug-ins and searchengines used at sites from Hitbox users
243	CIA World factbook	www.cia.gov/cia/publications/factbook/	-
Basic information about countries and markets
244	US statistics	www.stat-usa.gov	-
Main US government statistics archive
245	UK Government	www.ukonline.gov.uk
UK government portal
246	Iconocast	www.iconocast.com	-
ICONOCAST’s gives in-depth market research, online advertising and e-commerce reports
247	Cybergeography	www.cybergeography.com	-
Mainly devoted to the network topology of Internet but interesting presentation of demographics using maps
248	eMarketer web stats	www.emarketer.com	-
Formerly included an eStats section
249	Internet.com	www.internet.com/sections/marketing.html	-
Good collection of articles for professionals (mainly technically oriented)
250	Yahoo demographics	www.yahoo.com/computers_and_internet/internet/statistics_and_demographics/surveys/	-
Internet surveys
251	AC Nielsen	acnielsen.com	-
Major market researcher, relatively little free information available on UK
252	GVU surveys	www.gvu.gatech.edu/user_surveys	-
Goorgia techs Graphic, Visualization, & Usability Center - regular surveys of several thousand users, but self-selecting. Includes usage behaviour.
253	Relevant knowledge	www.relevantknowledge.com/Products/index.html	-
Paid for Internet surveys

Market research

Internet related news and developments

254	Nua Internet	www.nua.ie
Excellent site presenting arguably best compilation of statistics on numbers using the Internet (Much UK and European information since based in Ireland)
255	Nua Strategy (Europe)	www.nua.ie/surveys
worldwide summaries of Internet-related MR updated daily - if you visit one site - visit this one
256	Cyberatlas	www.cyberatlas.com
worldwide summaries of Internet-related MR updated daily
257	Iconocast	www.iconocast.com	-
ICONOCAST’s gives in-depth market research, online advertising and e-commerce reports

Market research

IT industry and Internet analysts

258	KPMG consultants	www.kpmg.co.uk
Management consultants - UK site
259	Andersen Knowledgespace	www.knowledgespace.com
Management consultants - knowledge management site
260	Durlacher Research	www.durlacher.co.uk
Quarterly newsletter defining the Internet services marketing in UK. Also contains information by industry and business size. Good for business-to-business. Also covers consumer access. BT sponsored.
261	Forrester Group	www.forrester.com	-
US IS analysts with focus on e-commerce - see monthly press releases, otherwise paid for reports
262	Butler Group	www.butlergroup.co.uk
UK IT analysts with reports on Electronic commerce and business use of the Internet
263	Price Waterhouse Coopers	www.pwcglobal.com	-
Management consultants - US site
264	Accenture Consulting	www.accenture.com	-
Management consultants - US site - useful intro to e-commerce and case studies by industry sector
265	KPMG	www.kpmg.com	-
Management consultants - US site
266	Gartner Group	www.gartner.com	-
US IS analysts - see monthly press releases, otherwise paid for reports
267	Context	www.context1.com
Research on European IT market
268	Patricia Seybold Group	www.psgroup.com	-
US IS analysts - see monthly press releases, otherwise paid for reports

Market research

Leading Marketing Research agencies

269	NOP	www.nopres.co.uk
Leading UK agency
270	MORI	www.mori.com	-
LeadingUK agency
271	Taylor Nelson AGB	www.tnagb.com	-
Major
272	Experian	www.experian.com	-
Mainly consumer market research limited free information
273	AC Nielsen	www.nielsen.com	-
Global leader
274	Euromonitor	www.euromonitor.com	-
retail focus
275	Verdict	www.verdict.co.uk	-
retail focus
276	Mintel	www.mintel.com	-
Retail focus
277	Economist Intelligence Unit	www.eiu.com	-
Economic Intelligence Unit

Market research

Market Research societies

278	British Market Research Association	www.bmra.org.uk
Directory of UK suppliers, plus good online researchers newsletter from main UK trade association
279	ESOMAR	www.esomar.nl	-
Major European Society for Marketing Research including large index of agencies. Reports on techniques.
280	Market Research Society	www.marketresearch.org.uk	-
Buyer's Guide/List of online UK and overseas agencies online subscription
281	Greenbook	www.greenbook.org	-
International MR directory
282	Marketing Society	www.marketing-society.org.uk
UK Society with Limited links

Market research

Specialist Internet Marketing Research agencies

283	Eratings	www.eratings.com
E-ratings are Nielsen online panels similar to MMXIEurope but more published info on reach and frequency
284	Virtual Surveys	www.virtualsurveys.com
Expertise and articles on online primary research
285	Nielsen Netratings	www.nielsennetratings.com
Useful source for online banner behaviour (creative clickthroughs and reach)
286	e-MORI	www.e-mori.co.uk
Useful snapshot of UK new media usage and demographics
287	NetValue	www.netvalue.com	-
Consumer panels and customized panels that can be applied in a B2B situation
288	New Media Age	www.newmediazero.com/data/
From online part of New Media Age
289	Henley Centre	www.henleycentre.co.uk	-
Insight into markets including e developments - interesting newsletter
290	Intelliquest	www.intelliquest.com	-
Interesting whitepapers about new techniques and methodology for online research.
291	NetPoll	www.netpoll.net	-
specialists in online questionnaires and focus groups
292	MMXI	www.mmxieurope.com	-
MMXI are the market leader and are part of US Media Metrix - use panels of about 10 000 in each European country
293	Gomez	www.gomez.com	-
Specialist in benchmarking of online presence - with published benchmarks
294	Emystery Shopper	www.emysteryshopper.com	-
Conduct mystery shopping combined with focus groups questionnaire for e-tailers
295	PFA Research	www.pfa-research.com	-
specialise in B2B reports

Market research

Competitive(or) intelligence sources(Company info)

296	Factiva from Reuters	www.factiva.com
Business/company news (global)
297	Dun and Bradstreet	www.dunandbrad.co.uk
the best known company directory - some free information
298	Companies House	www.companies-house.gov.uk
limited information on all registered companies
299	Kelkoo	www.kelkoo.com
Price comparison engine - useful for identifying competitor price discovery
300	FULD	www.fuld.com
Consultancy specialising in Competitive Intelligence. Guide to CI and list of resources on site.
301	Competia	www.competia.com
A portal and online community for competitive intelligence and strategic planning professionals
302	Society of Competitive Intelligence Professionals	www.scip.org/ci
This page has a good overview of CI
303	PR Newswire	www.prnewswire.com	-
Business/company news (global)
304	MrWeb	www.mrweb.co.uk	-
Excellent directory of MR sources for company data by industry sector including trade associations, specialist directories and links by country. Includes trade associations.
305	Hoovers	www.hoovers.com
US company financial information, now with European version
306	Trade Partners	www.tradepartners.gov.uk	-
Export info - good for sector specific information (aka www.tradeuk.com)
307	Kelly's	www.kellys.co.uk	-
Established business directory
308	Kompass	www.kompass.com	-
Established European directory
309	Corporate Information	www.corporateinformation.com/ukcorp.html	-
free 20 000 plus company profiles on site and has a search engine for 350 000 profiles at other sites
310	Shopsmart	www.shopsmart.com	-
Price comparison engine - useful for identifying competitor price discovery
311	Ammo	www.ammo.co.uk
News about UK media companies - good for lead generation
312	Ernst and Young country business guide	www.doingbusinessin.com	-
Useful for overseas market research
313	FT.com company information	www.ft.com	-
Mainly limited to corporates
314	Businesswire	www.businesswire.com	-
Business/company news (mainly US)
315	DM Review	www.dmreview.com	-
DM stands here for 'Data Mining', but now includes many articles on BI, CI and KM.
316	Company Sleuth	www.companysleuth.co.uk	-
The name says it all? Have not tried
317	Statistics.com	www.statistics.com	-
Aggregation of free statistics, quite good on country specific data, but patchy coverage internationallly
318	Business.com	www.business.com	-
Industry news and company information (US orientation)
319	Bloomberg	www.bloomberg.co.uk	-
Company information from share dealer
320	PwC Edgarscan	edgarscan.pwcglobal.com	-
Large US corporates
321	World in Figures	www.worldinfigures.org	-
Aggregation of free statistics
322	Hemscott	www.hemscott.co.uk	-
Quoted company information
323	Cyveillance	www.cyveillance.co.uk/us/Solutions/competitvereach.asp	-
Agency specialising on CI with some background articles
324	BUBL Information service	www.bubl.ac.uk	-
Some online journals and directory of UK organisations Some online journals and directory of UK organisations
325	BMC News	www.bmcnews.com
Business/company news (mainly UK)
326	OneSource	www.onesource.com
Access company details (e.g. turnover) by sector. Subscription only. They say: 'UK Business Browser delivers a complete range of corporate and industry information.
327	CI report	www.cireport.com	-
Paid for report 'CI Report provides focused, organized information resources for the competitive intelligence community' Sample copies given. Book revies on CI books.
328	Competitive Intelligence.co.uk	www.competitive-intelligence.co.uk	-
Agency specialising on CI with some background articles
329	Trade Associations Online	www.taforum.org.uk	-
UK trade associations may lead to company information

Market research

Market Research portals

330	Strathclyde University Department of Marketing, Marketing Resources Gateway	www.marketing.strath.ac.uk/dcd
A directory of marketing related links - sections: Buyer behaviour, Database marketing, Direct Marketing, Marketing communications, Internet Marketing, Electronic Commerce
331	Profound	www.profound.com	-
Aggregated MR data for purchase - large, 600 databases
332	Marketresearch.com	www.marketresearch.com	-
Aggregator of Market Research. Mainly reports that have to be paid for.
333	AllNetResearch	www.allnetresearch.com	-
As the name implies, aggregator of Internet related research
334	E-consultancy.com	www.e-consultancy.co.uk
Aggregator of reports and white papers focusing on e-business
335	Lexis-Nexis.com	www.lexis-nexis.com	-
Arguably the largest established MR aggregator. Subscription or daily, weekly purchase
336	Skyminder	www.skyminder.com	-
Skyminder.com provides gateway access to company profiles, financial data, credit information, and industry news from information providers including Comtex, Dun & Bradstreet, GBI, Graham & Whiteside, Hoover's
337	Dialog (Thomson)	www.dialog.com	-
Established MR aggregator
338	eMarketing	www.emarketer.com	-
Extensive Internet marketing research digests Questions, eRules, Setting up, Marketing, Advertising, PR/Promotion, Design, Interactivity, Intranets, eMail / Spam, Search, Glossary, eHistory
339	Lexis at Lexis-Nexis.com	www.lexis.com	-
News, business and public records, plus legal
340	Findarticles.com	www.findarticles.com	-
Search through mainstream business publications and some journals
341	Nexis at Lexis-Nexis.com	www.nexis.com	-
‘Use LexisNexis to identify both threats and new opportunities such as patents, competitive trademarks, or upcoming mergers or acquisitions. Access breaking news from around the world. Research markets and track industry trends. Analyze competitors’.

Market research

Software tools for web searching

Market research

Guides to Internet searching

352	Searchengine watch reference site	www.searchenginewatch.com
Excellent for webmasters wanting to know the difference between the different search engines and how to promote your web pages
353	WebSearch About.com guide	websearch.about.com
Tips and tools for searching
354	Free Pint	www.freepint.co.uk
Community for online researchers - mainly UK - ask questions
355	Sreetips	www.sreetips.com
Tips from US specialists
356	SearchIQ	www.searchiq.com
Its main feature is a review of specialty search engines. Also has search engine reviews and tutorials
357	Traffick - The Guide to portals	www.traffick.com	-
Has a useful portal comparison chart has some limited information on vertical portals and marketplaces
358	Searcher	www.infotoday.com/searcher	-
Specifically for database searching professional. Archive contains access to some useful articles
359	SearchEngineZ	www.searchenginez.com	-
Great summary of tools to improve your searching
360	SearchEngineGuide	www.searchengine.com	-
Reviews of search engines. Most useful feature is specialised search engines e.g. engineering companies.
361	How Stuff Works	www.howstuffworks.com	-
Description of how many aspects of Internet work, including good description of search engines
362	Pandia Search Central	www.pandia.com	-
A good source of information on search engines/portals
363	ResearchBuzz	www.researchbuzz.com	-
Newsletter of search tools and techniques
364	The Virtual Chase	www.virtualchase.com	-
Mainly for legal researchers, but contains articles of general interest
365	Search engine forums	www.searchengineforums.com	-
Questions, comments and tips about all the major search engines.
366	BrightPlanet	www.brightplanet.com	-
Company sells tool for accessing the deep web, but detailed report on searching technnique syntax

Market research

Questionnaire software

News and magazines

371	Media Links	www.medialinks.info
Media sites including many clipping services

News and magazines

Internet related media

372	Revolution magazine	www.revolutionmagazine.com
UK weekly new media magazine with full access to archive
373	Internet Works	www.iwks.com	-
UK based magazine, greater business focus, with technical content - good balance
374	NetMarketing Business to Business magazine	www.netb2b.com	-
Advertising Design Developers Technology/Tools Case Studies & Profiles Management/ROI Direct Marketing Knowledge base has good range of US case studies and tips in areas such as advertising, direct marketing and PR
375	New Media Age	www.newmediazero.com/nma
UK new media weekly with limited access to archive
376	Internet magazine	www.internet-magazine.com	-
UK based magazine with examples of business applications, but a technical focus
377	eWeek	www.eweek.com	-
US magazine covering e-commerce
378	Marketing Sherpa	www.marketingsherpa.com	-
Online magazine, including articles on e-mail marketing
379	New Television Strategies	www.newmediazero.com/ntvs	-
Sister publication to New Media Age.
380	Internet Business	www.ibmag.co.uk	-
UK based magazine, case studies.

News and magazines

UK broadsheet media

381	Financial Times	www.ft.com
-
382	Guardian	www.guardian.co.uk
Technology focus on Thursday.
383	Electronic Telegraph	www.telegraph.co.uk	-
-
384	Independent	www.theindependent.co.uk
-
385	Times	www.thetimes.co.uk
-

News and magazines

IT/IS focused publications and portals

Search tools and portals

398	Wisenut	www.wisenut.com
Relatively new tool rivalling Google - similar approach
399	Teoma	www.teoma.com	-
Relatively new tool rivalling Google - similar approach, but ranks sites based on authority
400	Internet.com	www.internet.com	-
Resources developers provided by a network of specialist sites
401	SearchUK	www.searchuk.co.uk
UK Specific listings
402	The Invisible Web	www.invisibleweb.com	-
Useful directory of database sources that are not usually indexed by search engine. Of value for in-depth surveys, otherwise Google gives better matches.
403	E-mail Tools	www.emailtools.co.uk
Provide iMailer Unix software

Search tools and portals

Search engines and tips

404	Google	www.google.com
Best search engine according to most reviews and gurus
405	AltaVista	www.altavista.com
-
406	HotBot from Wired	www.hotbot.com	-
-
407	Google newsgroup searching	www.google.com	-
The best newsgroup searching tool
408	Overture	www.overture.com	-
View Pay Per Click keywords at Overture
409	Infoseek	guide.infoseek.com	-
-
410	Excite	www.excite.com	-
-
411	Whos-where	www.whowhere.com	-
Specialised tool for finding individuals
412	Web Crawler	www.webcrawler.com	-
-
413	AllTheWeb	www.alltheweb.com	-
Straightforward search engine - based on FAST web spider

Search tools and portals

Metasearch-engines

414	CEOExpress	www.ceoexpress.com
Lists of all the sites a manager needs in one page (US)
415	IXQuick	www.ixquick.com
One of leading meta search engines
416	Wonderport	www.wonderport.com/uk
Useful meta portal with good UK version - use as a homepage?
417	Inference	www.inference.com	-
-
418	Metafetcher	www.metafetcher.com	-
A configurable meta search engine that allows you to search from a number of search engines from one site (similar to Ask Jeeves) also includes country specific search engines
419	Profusion	www.profusion.com	-
Meta portal with tools for news monitoring and web site alerts
420	Metacrawler	www.metacrawler.com	-
-

Search tools and portals

Directories

421	Yahoo!	www.yahoo.com
The most widely used site in the world
422	The Open Directory project	www.dmoz.org
Directory constructed by self-selected subject experts

Search tools and portals

Strategy development

423	Alexa	www.alexa.com
Recommended search engine add-on - useful for identifying comparable sites

Search tools and portals

UK based directories

424	Yahoo! UK & Ireland	www.yahoo.co.uk
-
425	Ask Jeeves	www.ask.co.uk
UK version uses 2 UK specific SEs
426	Moreover	www.moreover.com
Excellent compilation of up-to-minute news
427	Yahoo	www.yahoo.co.uk
UK version
428	Altavista UK	www.altavista.co.uk	-
Includes UK only document option
429	UK Max	www.ukmax.com	-
Inktomi based SE and directory listing
430	Shopsmart	www.shopsmart.com	-
UK comparison engine
431	Scoot (Freepages business addresses	www.scoot.co.uk
-
432	Search UK	www.searchuk.com	-
automatically crawls UK related domains
433	Lycos	www.lycos.co.uk	-
UKUK version
434	Shopgenie	www.shopgenie.com	-
UK comparison engine
435	Excite UK	www.excite.co.uk	-
UK directory-based portal with good personalisation options
436	Reuters	www.reuters.com	-
financial and company news and business information
437	Reuters Factiva	www.factiva.com	-
financial and company news and business information
438	Infoseek UK	www.infoseek.com	-
Searches .uk domains
439	Yellow Web directory	www.yell.co.uk
Online version of Yellow Pages.
440	UKdirectory	www.ukdirectory.co.uk
-
441	UK Plus	www.ukplus.co.uk	-
directory produced by journalists
442	County web	www.countyweb.co.uk
Directory of businesses around the UK arranged by counties
443	Thomson Local directory	www.thomson-directories.co.uk
Online version of print media version, but with national coverage.
444	NewsNow	www.newsnow.co.uk	-
Good compilation of up-to-minute news (30 days)
445	The Biz	www.thebiz.co.uk
Yahoo style directory
446	UK Business Park	www.ukbusinesspark.co.uk
Includes business news by sector
447	Info4localgov	www.info4local.gov.uk
For those involved in marketing to public sector bodies - Information about local government regions collated by central government
448	UK Index	www.ukindex.co.uk	-
Directory
449	UK Pages	www.ukpages.co.uk
Relatively small number of listings compared with others.

Search tools and portals

Strategy development

450	About.com	www.about.com
These sites are better than search engines!
451	4Anything	www.4anything.com	-
Similar concept to about - content typically inferior

Company and market information

452	MrWeb	www.mrweb.co.uk	-
Excellent directory of MR sources for company data by industry sector including trade associations, specialist directories and links by country. Includes trade associations.
453	Tagish	www.tagish.co.uk	-
A clear and comprehensive directory of UK local and central government sites.
454	KellySearch	www.kellysearch.com
Listing of 150,000 UK companies in 110,000 product sectors
455	Interactive media in retail group	www.imrg.org	-
Current news and reports available by these industries to subscribers:Advertising, Books & Publishing, Electrical Goods, Financial, Grocery, Hardware & Software,Leisure, Motor, The General Retail Scene, Travel,Other
456	IPL Associations On Line	www.ipl.org/ref/AON	-
Listing of trade associations from US based 'Internet Public Library'
457	FITA (Federation of International Trade Associations)	www.fita.org	-
Useful for research for international marketing
458	CAROL	www.carol.co.uk	-
Company Reports online
459	UK Business Park	www.ukbusinesspark.co.uk
Includes business news by sector chemical; constructon; engineering; retailing etc
460	Doingbusinessin	www.doingbusinessin.com	-
Ernst and Young site - the names says it all
461	NOMIS	www.nomisweb.co.uk	-
Official UK labour market statistics. 'Nomis gives you access to the most up-to-date and detailed labour market data produced from official sources. Nomis is a free service provided by National Statistics.'
462	Tenders	www.tenders.co.uk
Listing and alerts of european public procurement invitations to tender
463	Infoseek industry watch	www.infoseek.com	-
Has business international sector news listing
464	Zenithmedia	www.zenithmedia.co.uk
A summary of corporate sites by sector and Internet marketing information by sector.

Key reports on Internet adoption and usage

465	International B2B benchmarking survey	www.ukonlineforbusiness.gov.uk
Comprehensive study of UK, US, Japan, Sweden, France, Germany, Italy business adoption. Have to register, choose Resources.
466	UK B2C Government at home survey	www.statistics.gov.uk/pdfdir/int0601.pdf
Internet usage figures, UK
467	UK B2C BRMB Internet Usage monitor	www.bmrb.co.uk
UK Internet User monitor data on buying patterns by product category - see press releases for stats
468	Global B2C Nielsen Netratings panel	www.nielsen-netratings.com/hot_of_the_net_i.htm
Global panel of mainly home users-contains estimates of total users and average page impressions, session lengths by country
469	UK E-commerce report	www.statistics.gov.uk/pdfdir/ecom0501.pdf
September 2001
470	International Telecommunications Union	www.itu.int/ti/industryoverview	-
Provides global variation in number of PCs per hundred population and percent Internet access detailed on country per country basis
471	UK B2C E-MORI	www.mori.com/emori/tracker.shtml
E-MORI Technology Tracker - summary of UK socio-demographics and access levels
472	European B2C Jupiter MMXI	uk.jupitermmxi.com/xp/uk/data/metrixcentral.xml	-
Worldwide panel, but good detail on Europe by category. Example given is for UK.
473	UK B2C	www.nopres.co.uk/survey/survey_internet.htm
Summary of wide range of surveys, specialising in UK usage
474	Europeprofile	www.europeprofile.com	-
Usage data by European country
475	Global Netvalue	www.netvalue.com/corp/news/top_index.htm	-
Worldwide panel, but emphasis on Europe
476	Europe Profile	www.europeprofile.com	-
Good summary of european Internet data including vertical markets. Limited reports since 2001.