Description
|
Type
|
File Name
|
| Student Resources (non-password
protected files) |
| Weblinks |
Word |
|
| Case Studies
|
| Part I |
| Case 4.2: NTT Mobile Communications Network (Japan) |
Word |
|
| Part II |
| Case 5.2: Caterpillar and John Deere |
Word |
|
| Case 8.2: Ford India |
Word |
|
| Part III |
| Case 9.2:
BBC's 'Tweenies' |
Word |
|
| Case 10.2:
JV in Asian music netcasting |
Word |
|
| Case 11.2: Rover |
Word |
|
| Case 13.2: Auctions on the Internet |
Word |
|
| Case 14.2: Global Branding and KFC |
Word |
|
| Part IV |
| Case 18.2: Warner Lambert-chewing gum |
Word |
|
| Part V |
| Case 19.2: Novartis: Knowledge management and global marketing |
Word |
|
| Lecturer Resources (password
protected files) |
| Chapter case studies overview and Part case studies overview (Table 1 and 2 from Preface) |
Adobe Acrobat |
|
Instructor's Manual containing:
- teaching guidelines
- teaching notes for chapter cases
- teaching notes for part cases
- teaching notes for ‘Questions for discussion’ (end-of-chapter)
|
Adobe Acrobat
|
|
| PowerPoint slides
|
| Chapter 1 |
PowerPoint |
|
| Chapter 2 |
PowerPoint |
|
| Chapter 3 |
PowerPoint |
|
| Chapter 4 |
PowerPoint |
|
| Chapter 5 |
PowerPoint |
|
| Chapter 6 |
PowerPoint |
|
| Chapter 7 |
PowerPoint |
|
| Chapter 8 |
PowerPoint |
|
| Chapter 9 |
PowerPoint |
|
| Chapter 10 |
PowerPoint |
|
| Chapter 11 |
PowerPoint |
|
| Chapter 12 |
PowerPoint |
|
| Chapter 13 |
PowerPoint |
|
| Chapter 14 |
PowerPoint |
|
| Chapter 15 |
PowerPoint |
|
| Chapter 16 |
PowerPoint |
|
| Chapter 17 |
PowerPoint |
|
| Chapter 18 |
PowerPoint |
|
| Chapter 19 |
PowerPoint |
|
| Chapter 20 |
PowerPoint |
|
| All Chapters |
Zip |
|
| Cases from previous edition
|
| Case 3.1: LetsBuyIt.com |
Word |
|
| Case I.1: The Fantastic Corporation |
Word |
|
| Case I.3: Oticon |
Word |
|
| Case I.4: Hsu's Ginseng Enterprises |
Word |
|
| Case 6.1: Teenage Culture |
Word |
|
| Case 7.1: The Loewen Group Inc. |
Word |
|
| Case II.2: Automobile Citroën |
Word |
|
| Case III.1: Hong Guan Technologies |
Word |
|
| Case III.5: Timex Watches |
Word |
|
| Case 16.1: Vivid Video |
Word |
|
| Case 18.1: Ericsson, MCA and Hitachi |
Word |
|
| Case IV.2: Dandy Part A |
Word |
|
| Case IV.3: Bertelsmann Music Group (BMG) |
Word |
|
| Case IV.4: Tytex |
Word |
|
| Case V.1: Implementation of international advertising strategies-Martini versus Eurocard |
Word |
|
| Case V.3: Dandy Part B |
Word |
|
| All cases |
Zip |
|
